Select / Helly Hansen
Founded in Norway in 1877, Helly Hansen is renowned for their professional-grade outdoor gear, with designs informed by their familiarity with harsh Scandinavian winters. In the second season of PUMA x HELLY HANSEN, track and field meet mountain and sea. The collection takes inspiration from both brands' sport heritage – with track-inspired designs infused with tech-forward, performance sailing details. A bright colour palette, bold logos, and '90s inspired colourblocking bring this exceptional collection to life.