PUMA Motorsport
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Watching F1 cars blaze across racing tracks accompanied by roaring engines is an endlessly thrilling experience for fans and car enthusiasts alike - and it’s precisely where the attraction of motorsport lies. The pursuit of speed, precision and technological innovation is evident in the designs and style of PUMA motorsport apparel.
For years, PUMA Motorsport has partnered with various motorsport teams (such as BMW M Motorsport, McLAREN RACING, Scuderia Ferrari, and Aston Martin Aramco) to create fanwear and street-ready collaborations, as well as supplying the teams with high-performance engineered racewear and team uniforms. Get top-quality F1 motorsport clothing and street-ready collaborations here at PUMA to make a style statement everywhere you go.
Our selection includes a range of motorsport shoes engineered for excellence like your favourite F1 cars. They give you absolute finesse on the pedals of your own vehicle. Even if you don't hit the accelerator yourself, visually, you'll take pole position. These shoes, inspired by your favourite F1 team, will make your fan heart beat faster when spectating at the track or in front of the TV.
FAQs
What sets PUMA’s 2026 Motorsport collection in New Zealand apart from other racing-inspired lines?
The 2026 line-up of PUMA Motorsport apparel and sneakers remains at the forefront of considered, stylish, and functional design. Thanks to many partnerships we’ve formed with different motorsports disciplines and companies over the years, we’re able to create collections that effortlessly bridge the gap between performance and lifestyle fashion. So, whether you’re looking for function or fashion, we’ve got you covered.
Our motorsport apparel also reflects PUMA’s storied history within the motorsport and racing industry, allowing us to release various branded lines that celebrate motorsports and the globe-spanning culture they’ve inspired. Due to our ongoing partnerships with major brands and groups (such as the Formula One Group), we’re able to release iconic, team-based gear that showcases why motorsports continue to shine the world over.
The collection particularly stands out thanks to the collaboration with F1 teams around the world, resulting in gear that feels more purposeful than general motorsport-inspired aesthetics.
How does PUMA capture the heritage of motorsport racing in its range of shoes available in NZ?
Over 25 years ago, PUMA introduced Speedcat shoes. These were originally designed for Formula 1 drivers as fireproof footwear that also provided exceptional feedback and control thanks to their low profile and thinner soles. In 2000, we created a lifestyle variant of Speedcat sneakers (particularly the Speedcat OG Sneakers range) that carried a similar design language and aesthetic to the official F1 counterparts of past and present.
Wrapped in suede and premium leather, these sneakers reflect our rich history within motorsports and serve as a perfect nod to both our and the broader heritage of motorsport racing. You’ll also find that our Speedcat sneaker range is more varied than ever, giving you the chance to find the pair best-suited to your needs - whether you want a classic style or a newer interpretation with materials well-suited to warmer days and everyday use. The same modern refinements apply to the selection of BMW M Motorsport, Scuderia Ferrari, and Aston Martin Aramco Drift Cat Sneakers.
Our love of motorsport history is evident in our broader range of gear, which includes a selection of hoodies, polos, baseball caps, and lifestyle shorts. Whether celebrating a competition or a renowned international team, the PUMA motorsport collection speaks to the rich history of the sport across multiple disciplines.
What’s the best way to maintain PUMA motorsport shoes for durability?
Proper maintenance and care for your PUMA Motorsport shoes will result in greater longevity and help keep your shoes in tip-top condition for years to come.
First, always be mindful of your shoes’ material before performing any type of cleaning and adapt your method accordingly.
One approach is to go over them with a soft brush to remove any dirt markings. For certain shoes, you may be able to use a mild soap solution every few months, or to remove stubborn dirt that has caked onto the soles during wetter months. If you’ve applied any water while cleaning, wipe it off with a soft cloth to remove most of the dampness and then let the shoes air dry naturally.
Avoid exposing them to excess heat sources, and never dry them through methods such as a tumble dryer. Natural drying is always the best way to go. Similarly, it’s a good idea to avoid direct sun exposure when not using your shoes as the prolonged heat exposure may lead to increased damage to the materials.
Making use of PUMA’s range of shoe care products will also help prevent staining and other damage over time. With some simple maintenance, your PUMA Motorsport shoes can stay looking and feeling their best for a long time to come.
Are there exclusive or limited-edition motorsport collections for New Zealand motorsport enthusiasts?
If you’re a Kiwi who loves your motorsports, you’re in luck! Thanks to PUMA’s partnerships with various teams and groups within the racing and F1 world, we’re able to manufacture motorsport collections for enthusiasts that other brands simply can’t. Right now (as of 2026), you’ll find unique branded gear for Formula 1, the Scuderia Ferrari team, Ferrari, and BMW M Motorsport, McLaren, and Aston Martin Aramco.
Is PUMA’s motorsport gear good for everyday casual wear?
Absolutely! The entire range of motorsport gear we sell at PUMA is designed, first and foremost, as lifestyle gear. You can wear our range, such as our Speedcat PUMA Motorsport shoes, just as easily at an F1 race as you can when catching up with some friends for lunch or going about your daily errands.