PUMA BMW Motorsport
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Watching cars blaze across racing tracks accompanied by roaring engines is a thrilling experience for fans and car enthusiasts alike. That's precisely where the attraction of motorsport lies — the pursuit of speed, precision and technological innovation — which PUMA applies to the design of our BMW M Motorsport apparel, accesories, and shoes.
Being actively involved in motorsport is part of BMW M Motorsport’s DNA. It embodies the sportiness of the brand, the perfection of the art of engineering, and sheer driving pleasure. Motorsport, BMW-style, is true racing. For almost 90 years, BMW drivers and teams have tasted success all over the world.
Back in Munich, the home of BMW M Motorsport, the engineers are working hard to ensure that this success story shows no sign of ending anytime soon.
PUMA has proudly partnered with BMW M Motorsport since 2012, creating exciting fanwear and PUMA BMW street-ready collaborations as well as supplying the team with high performance engineered racewear, gloves, boots, and pre-race team uniforms.
As a tribute to precision engineering and high-performance design, the 2026 PUMA BMW Motorsport collection is dedicated to the combination of BMW’s Motorsport heritage and PUMA’s innovation. Our exclusive lineup of BMW Motorsport clothing is made for those who demand excellence - be it on the track or in everyday life. Whether you love BMW Motorsport, PUMA, or you’re just in the market for stylish and functional lifestyle wear that celebrates a motorsporting icon, you’ll find what you want here.
FAQs
What makes the PUMA BMW Motorsport collection unique compared to other motorsport apparel?
At its core, the PUMA Motorsport apparel collection is a celebration of the storied history and unique designs that have defined BMW Motorsport for over 90 years. At PUMA we design the BMW Motorsport collection to closely align with gear that is worn by the official drivers and crew.
And much like BMW’s commitment to exceptional engineering, precision and technological innovation, these principles apply to the PUMA BMW Motorsport range of shirts, shoes, and accesories. Whether you’re a passionate fan of BMW Motorsports or you’re simply looking for striking gear that can be worn on and off-track, you’ll find something you love.
All PUMA BMW apparel is defined by the colours and precision lines that have defined BMW M Motorsport for decades - striking blues, white, silver, and red.
Is PUMA BMW Motorsport clothing designed for performance or everyday wear?
The BMW Motorsport collection is primarily designed as fanwear for BMW and motorsport lovers to express their love of the race wherever they go. But while the collection is lifestyle wear first, it’s still designed in such a way to be performant for your daily needs.
Whether it’s the refined silhouettes of the BMW Motorsport shoes and their breathable mesh for all-day comfort or the exceptional utility of the BMW M Motorsport backpack, you can get more out of every day with the collection.
What types of products are included in the PUMA BMW Motorsport range in New Zealand?
You’ll find a great range of BMW Motorsport items on the PUMA New Zealand website. These include BMW M Motorsport t-shirts, polos, hoodies, fleece pants, caps, backpacks, a variety of sneakers, and slides.
How does PUMA incorporate BMW’s engineering and design into its apparel and footwear?
With every piece featured in the PUMA BMW Motorsport collection, we reflect BMW’s core engineering ethos, resulting in pieces that embrace innovation, precision, and luxury.
From our use of premium materials and state-of-the-art technologies to the clean, refined design elements and signature colour accents that have defined BMW for decades, we ensure that each piece resonates with BMW’s beloved legacy as motorsport engineering titans.
The integration of engineering principles not only enhances the day-to-day performance and endurance of each piece, but also helps tell the story of engineering excellence that has endured for decades - and will continue to endure for centuries to come.
Is the PUMA BMW Motorsport collection suitable for casual streetwear in New Zealand?
Yes, the entire PUMA BMW Motorsport collection is a great option for casual streetwear. Every piece is designed with versatility in mind. So, not only can you pop a BMW piece on for a day at the racetrack, but it can be your go-to for casual daily wear.
Thanks to the striking, confident designs of the BMW collection, you’re not restricted to race-only events. Much like wearing a jersey replica of your favourite football or rugby team, the selection of BMW M Motorsport apparel translates from the racetrack to beachside walks, dinner with friends, and casual outings - so you can enjoy your apparel wherever you go.