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SmileyWorld was founded in 1972 with a mission to create a happier, kinder world. In the latest PUMA x SMILEYWORLD collaboration, we’re leaning into our playful side to give our favorite streetwear silhouettes a colorful twist. Inspired by joy and positivity, this collection of kids’ styles is transformed with vibrant graphics and signature SmileyWorld icons – perfect for brightening up any day. So get out there, and get ready to spread some smiles.